Outsourced CMO Services
Cost based on agreed scope of work
Part time or project based addition to your team, bringing insights driven perspective to crystalize strategy and hands on implementation to drive brand growth. Fees can be highly customized to fit your needs and your budget, and are based on an agreed scope of work. Outsourced work could include some or all of the following;
Brand Discovery Audit & Key Market Findings
Senior executive questionnaire and interviews
Review of relevant internal and external data or research regarding marketing, sales, customers, channels, etc.
Industry and consumer trend research
Review of 3-5 competitors
Brand Deep Dive
Positioning development & review
Key messaging review
Key customer segments
Targeted action items to kick start growth
Growth targets and KPIs
Retail Marketing
Brand Development
Online & Offline Customer Experience
Retail Marketing Growth Plan including customer acquisition & retention
Loyalty Program Go To Market & Activation
Content Calendar
Marketing plan with budget, timeline and KPIs across…
Digital Marketing Plan
Trade Marketing Plan
PR plan
Social media playbook (including influencers)
Paid media plan (on/offline)
Event marketing & sponsorship plan
Creative deliverables and management
Program implementation & measurement (dependent on executional requirements of the marketing plan)
Team planning, management & recruitment oversight (from brand ambassadors to marketing team members)
Customer experience on/offline and customer journeys
Identification and oversight of the ‘right’ creative resources
Execution of marketing programs in house
Sourcing and management of vendors to implement the programs to appropriate quality standards according to written briefs and clearly defined standards
Marketing and sales coordination to create timely promotions to drive sales at key retail locations.
Monthly & quarterly reporting based on pre-agreed KPIs
Data based recommendations for optimization and revenue growth.
