Leading Sublingual Cannabis
Kin Slips launched infused sublingual strips and was immediately recognized for its innovative format and its beautifully designed packaging. With the arrival of Adult Use in California in January 2018, the challenge was how to communicate the benefits of sublingual cannabis to the new consumer. The first step was to identify our customers, look at industry trends and create a marketing plan focused on leading the sublingual category using education, endorsement and community. Implementing the plan involved recruiting brand ambassadors in key cities and expanding the marketing team in house. Our focus was trade marketing, creating stunning content and reaching the right people, at the right time, with the right message. Kin Slips tripled sales in 2018 and has been recognized for its marketing innovation by The NCIA and Entrepreneur Magazine.
Kin Slips social media content photoshoot
Kin Slips CBD social media photo shoot
