The Future of Cannabis With a Unique Format and a Mission to Own Experiences

My first assignment in the cannabis industry, in April 2016, was to create “the future of cannabis”. Using consumer research, we identified some key problems to solve and this informed our brand hypothesis. Brand development was next including naming, design, and brand architecture. The most expensive and time-consuming part was the product development of a unique format, an infused oral thin film. This involved hiring a product manager, a third-party product developer, and relevant consultants to help build out a Type 6 licensed facility in Richmond, CA. Business planning and legal were constant throughout the process as was constantly tweaking the go-to-market plan. The end product is a fast-acting cannabis-infused strip that delivers 4 specific experiences. Go to www.getolo.com for more information. OLO started in New York and I moved from Brooklyn to Berkeley as Managing Director (combining CMO & COO role).