Leading Provider of Quality Cannabis Brands
Brand Labs is the manufacturing and distribution arm of Cloud Cannabis Co with a mission to become the leading provider of quality cannabis brands in Michigan. Mitten Extracts is one of the best-selling vape brands in the state. With Mitten at the core, we built a portfolio of brands targeted to consumer needs using a mix of licensed and house brands. Licenses included gourmet edible brand Kaneh Co. created by a San Diego-based pastry chef, Rachel King, and the legendary California genetics brand WonderBrett. House brands were developed from scratch and included Fourth Coast Flower and Rezii. Duties included portfolio planning, BDSA data reviews, go-to-market planning, and ongoing marketing optimization across trade, consumer, on and offline channels.
